Here is the seventh of 10 insane, but curable mistakes that businesses make with their social media …
and we’ll provide solutions to modify your process so you can get on track quickly.
7. ARE YOU ON THE WRONG SOCIAL MEDIA PLATFORM?
With respect to everyone on social media—businesses and brands must approach social media like you’re going on a “fishing” trip. And exactly what do we mean by that?
Imagine getting out your best fisherman gear …
then baiting a hook and dropping it into your bathtub …
(knowing full well there are no fish present in your bathtub) …
and yet—you expect to catch something.
Of course it does! And yet, so many businesses are ill informed and go into the wrong spaces to connect with potential prospects.
An expert fisherman knows you have to go to a beautiful stream, river, lake or ocean that has the ideal type of fish that he/she’s looking to catch.
The same goes for social media.
Basically, you MUST “live and play” in the community where your customers are.
Just because everyone is on Google Plus, twitter, Facebook, Pinterest or Instagram, doesn’t really mean it’s the best place for your company to invest time connecting with potential prospects.
So how do you learn what works ideally for you?
Your best bet is to spend some time interviewing your best—and current clients. Ask specific questions, and focus on understanding which social media sites they are most active on. Then, do some research on each social media site to see if any of your competitors are there. What you are trying to learn is … “Is there is an active community of buyers who desire your product or services in that space?”
Drilling down deep …
In the case of twitter: ratio of followers to the amount of who they follow. “Is the person/business you’re looking at have a lot of “followers,” or do they have 45? How many fans have liked their Facebook page and how many posts actually have “comments,” “likes” … even “shares?”
Certainly you can purchase fans and followers, but you can’t buy honest-to-goodness engagement. Look for clues to see if there is activity on that social site for you to pursue! You’ll soon learn if LinkedIn, Google Plus, or Pinterest are your best bet.
If you desire content that will educate, excite & engage, please call us at 860.621.8866. We can help you craft an affordable strategy that will exceed your expectations.
We’re JC Marketing Communications
and we’d like you to ALWAYS REMEMBER:
Your customer doesn’t need to understand your product, they just need to know you understand them.
It’s really simple—people don’t care what you know, until they know that you care.
Be on the lookout for the remaining three tips in the coming days!