In an interesting trend, science is beginning to have a say in the way that businesses market themselves to consumers. In a blend of data and art, marketers have begun hiring scientists to inform the way they deliver their messages to consumers. Savvy, modern consumers can tell when information is accurate or not. This means that businesses may have to get used to hiring scientists to provide accurate input on the veracity of their claims.

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Marketing Metamorphosis: The Artist Becomes the Scientist – Huffington Post