While content marketing has long been used to sell items to customers, few realize its potential to attract talented employees as well. Giving your company a good image through content marketing is a valuable strategy for many reasons. If you portray a compelling image of what you want your company to be, others will look to join up fast. It may also serve as a screening process, because people who disagree with this image will be disinclined to sign up for an application.

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How To Use Content Marketing To Attract The Right Employees – Forbes