This article briefly talks about the difficulties that come with marketing a product. It explains that marketing a product requires much more than learning about the customer’s background or demographic profile. Marketing a product takes additional steps such as getting feedback through the customer’s needs. This can be achieved through social networking, surveys, and immersing oneself in the customer’s shoes. With this type of marketing strategy, one can effectively create a product that truly targets the customer.

Read the full article here:
Marketing Like the Big Brands: Think You Know Your Customer? Think Again.