Outlining the science of digital marketing optimization from A/B testing to multivariate testing is Kim Ann King, award-winning Chief Marking Officer of SiteSpect. The article covers A/B testing in the digital realm and explains how to use both A/B and multivariate testing to increase website conversion rates. Each form of testing is part of a test-learn-repeat system that marketers can utilize to meet optimization goals.

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Marketing Optimization 101