4 TIMES AS MANY CONSUMERS WOULD RATHER WATCH A VIDEO RATHER THAN READ ABOUT YOUR PRODUCT.
CUSTOMERS ARE NEARLY 50% MORE LIKELY TO READ EMAIL NEWSLETTERS IF THEY INCLUDE LINKS TO AN ENTERTAINING + INFORMATIVE VIDEO.
1 IN 4 CONSUMERS ACTUALLY LOSE INTEREST IN A COMPANY IF IT DOESN’T HAVE VIDEO.
4 IN 5 CONSUMERS SAY A VIDEO SHOWING HOW A PRODUCT OR SERVICE WORKS IS IMPORTANT.
Now that you know the numbers say that video is a must. How should you proceed?
Video shared with the masses—particularly your target audience—is much more than pointing a camera at an actor … or assembling a bunch of static pictures that painfully flip or dissolve from one to the other.
Video takes creativity, experience + a love for the art form. In the case of advertising + marketing a product or service, it requires an enormous amount of other skillsets if you want to draw potential prospects to your brand.
It’s having a experienced director with a precise “marketing” vision who expresses your brand story via cinematography. One who peripherally understands precisely how lighting, the sound, the placement, lenses + settings of a camera will be used in creative, complex ways to tell your amazing story visually.
Effective video combines the technological aspect … with actors being truthful under imaginary circumstances. A video director then partners with an editor whose expertise is arranging individual clips into sequences—with an outstanding soundtrack and/or special FX—that ultimately create your brand story. The result is it’s engaging, educational + you’ll agree … the best ones are insanely entertaining!
All of that … and so much more is what makes an incredibly great video far more effective + engaging because it’s both meaningful + purposeful.
If you rush through your video creation, the results are an unimaginative story with poor execution … and that’s a recipe for “lame.” You’ll run the risk that your videos will always be perceived as a “waste of time.” And when that happens, you might never ever get your audience to re-engage. So, if you ever hope of getting your next video viewed, you’ll take the time to make sure your “launch” video + any subsequent ones will be extraordinarily unique … rather than amateurish.
After all, the goal of a great video is to gain influence. That in turn, puts your business + organization in the best possible position to be “success-filled.”
Demand more from your video marketing strategy so that your customer can have an enjoyable experience.
Nothing quite matches the combination of sight, sound, and motion for brand recall. What’s more, we prefer video, as evidenced by the nearly 7 billion videos watched on social media each day. We’ll show you precisely why video is the perfect vehicle for engaging with consumers at any time they’re actively seeking more information about your brand.
At jc market!ng, we listen to your goals. We re-imaginate with video because there’s marketing firepower behind it that will move the sales needle in your favor.
We disrupt the status quo by designing your customer journey around your video … and best of all … we handle everything—yes everything … in-house!
Call us at 860.621.8866 today!