So much of what I am asked to do in the field of marketing and advertising requires me to be a “behavioral scientist.” And over my 40-year career, understanding “exactly what makes my prospect tick” is not only exciting to me, but paramount to everything regarding the knowledge and solutions I’m seeking. Today I’d like to share with you …
Seven quick and easy tips that will help you step out of your comfort zone
1. Get passionate.
Get so excited about what you’re selling that you are compelled to share it with the world! When you are passionate about your product, idea or service—you pay less attention to how you are perceived. Instead you pay more attention to showing that excitement for what you have to offer and how it will benefit your customer!
2. Get out of your comfort zone once per day.
It is very important to do things that make you uncomfortable. You need to be courageous and make it a point to face your fears, no matter how big or small. The single scariest thing for most people is visiting their customers or prospects in person. So this is the first thing I suggest you do every day to get over your fear. Over time, I guarantee this will instill you with courage, belief in yourself and BEST OF ALL— it changes your focus from limitations … to possibilities.
3. Say hello to everyone you pass.
When possible, I refuse to walk past any person without acknowledging them. I force myself to look everyone in the eyes and say “hello.” I do it on the rails-to-trails when I’m out with my family. In addition, “thank a veteran” for his/her service by approaching them and extending your hand—adding a gratuitous smile. This is like exercising, it builds a muscle that enables any of us to decide at will when we want to be extroverted. You can do this whether you’re on an interview or any other situation.
4. Go outside.
Literally step out of your comfort zone by leaving your home or office often so you can socialize with people. When I go to a new town I will go to the same place over and over until I am comfortable and know everyone there. For example: I have done this same exercise with my children, bringing them to the same grocery store until they are so familiar they can talk with the people working there as if they were our family.
5. Help others achieve their goals. If you’re struggling, helping someone can help you shake the “rust” off.
If I go a few days without making progress for myself, I immediately offer my help to others. It’s a great way to get outside your own head, because with several failed interactions it’s easy to become introverted and anxious. But by working with someone else’s prospects and having nothing to lose yourself you open up, feel more relaxed and regain your confidence. Once you score for someone else, dive headfirst back into your own assignments again.
6. Be so persistent that it “bothers” people.
In life and business you won’t become successful if you never get criticized—especially in sales situations. You need to follow up on customers so much that they actually complain about it, and once they do, you need to keep following up until they admire you for your persistence. I always ask permission from my customers: “Can you share with me the line between persistence & pest? Can you show me what that looks like for you?” Ultimately, when you believe in your product, company and yourself … you will be willing to insist—and risk being criticized for it.
7. Keep busy.
When you are constantly on the go you don’t have time to be uncomfortable or doubt yourself. If you’re busy, you are always asking people for help, getting help, and talking to people because you are running from one meeting or event to the next …
So get out and get moving! And blessings to you always!