This is short offering from Business Insider, an Online Tech magazine. They outline the changes currently happening in the Mobile Ad industry. Mobile ad company are consolidating, with smaller companies being bought out by larger ones. While this consolidation is happening the industry is also becoming more complicated in other ways. This offering discusses mobile “programmatic,” real time bidding, RTB which is changing the way mobile ad business is done.

Read the full article here:
How A Wave Of Deals Has Created A New Mobile Advertising Ecosystem – Business Insider