As more and more people come online with “smart” mobile devices, the door is opening wider and wider for mobile marketing strategies. Several such strategies should be integrated for maximum impact: a unique app that works with inherent mobile device features, targeted and personalized deals and special offers, notifications for special events like grand openings or demonstrations, consistent customer rewards programs, and mobile new customer referral programs, can work together to form a powerful basis for a company’s mobile marketing campaign.

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The 5 Fundamental Pillars Of Mobile Marketing For 2014 – Forbes