There is a lot of optimism in the mobile advertising industry. In a new report published by the Interactive Advertising Bureau and PwC US, advertising revenues for mobile phones surged 145%, totaling more than $3 billion in the first half of the year, accounting for 15% of total online advertising. Digital video and search ads show consistently strong growth, while display ads continue to expand in the market.

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Mobile Ads Jump 145%, Driving 18% Rise In Internet Advertising – Forbes