Local marketing is taking off and it’s being said by many that it works. Cellphone users and others are using local-mobile marketing and it’s showing in its popularity. Location of the user is being used in everything, including shopping online which is becoming more and more popular. One of the top consumers may be bargain hunters, but soccer moms and coffee enthusiasts are getting in on it too.

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Here’s Why Local-Mobile Marketing Is Exploding – Business Insider