Tracking phones is a touchy subject. People really don’t want to be watched when using their smart phone, because they link their entire lives to their phone. Advertisers are finding new ways now to track smart phones and see what their users are up to. Cookies don’t link to apps, so advertisers have to use different ways to track what their users are doing. The new way of targeting these audiences is through hypertargeted ads that tell these advertisers exactly what their consumers are interested in and looking for.

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Advertisers find new ways to track smartphone users – Boston Globe