Often times, the typical form of advertisement is a waste of money and time. This article outlines the things that advertisers should focus on to get customers motivated. By concentrating on feeling, function, compatibility, and cost then advertisers can better zero in on customers wants and needs. Furthermore, if these “levers” are followed well then companies will have the option of charging more because customers will be more receptive.

Read the full article here:
Most Advertising Doesn’t Work. Here’s Something That Does – Forbes