In today’s world of always-on mobile devices, marketers need to adapt to new rules and strategies or risk being left behind by the competition. Tech savvy shoppers in the far east are on the leading edge of mobile shopping trend as the number of people who access the internet through mobile phones has reached 420 million or 75 percent of all internet users in that nation. Marketers need to tailor their campaigns to reach mobile users by focusing on content, context and channel.

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…ew rules for modern marketing: it’s all about mobile | Media Network…