Talking to your audience is the key to contemporary marketing. When you are saying what they want to hear, to help them act in a particular way, you have succeeded. Because employees speak on behalf of the business, they too, are audience needing information to help them behave differently. As an example, Siemens has a team dealing with bringing their 65,000 employees on to the script.

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Marketing Cooler: Internal communications essential to a firm’s overall strategy