BI Intelligence released a new report showing the latest trends in location-based mobile marketing. Key statistics indicate growth in location-based marketing due, in part, to successful mobile-marketing strategies and techniques, such as geo-fencing and the use of algorithms to target specific demographics through audience-based mobile campaigns keyed to WI-FI spots.

The report offers useful statistics regarding data collection, geo-aware and geo-fenced ad campaigns and the use of location ads targeted at smartphones and tablets. In addition, it looks at who possesses location-based data, and analyzes the most effective local-mobile marketing strategies to collect and utilize that data.

Read the full article here:
Local-Mobile Marketing : Why It’s Exploding, And How It’s Being Used To Drive …