Sole practitioners and consultants can market themselves without spending a lot of time or money by making use of videos, blogs and social media.

Videos help to build credibility and can have impact beyond other tools, if done correctly.

Blogging is a cost effective way to promote your brand, and you can take the next step by promoting your blog via social media, including Google +, which can help you target your message for your intended audience.

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Three marketing strategies to boost your personal brand