Today, where Apps have become a beneficial outlet for marketers to provide their consumer base with time sensitive deals and promotions—the idea of creating an emotional link to these deals is the key to providing consumer loyalty and advocation for companies. By giving positive reward at said locations, returning customers who have had good experiences in the past, they can continue to have good experiences with that company in the future with the feeling that they are more than a number. This could essentially be the next big idea in mobile marketing.

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Manufacturing Moments and Marketing Serendipity: Welcome to the New Frontier