Dr. Haber has created a system valuable to companies who have—in the past—wasted over 170 billion dollars on marketing that annoys and floods customers spam mailboxes. With the new system, people’s twitter feeds can be analyzed to help marketers relieve heavy marketing costs to people who’s personality doesn’t fit the offers that flood their inbox. This system can also help predict the best marketing strategies for both introverted and extroverted personalities. This whole system can be key to vastly increasing successful marketing and decreasing wasted efforts.

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Personality, social media and marketing No hiding place