For a small business to succeed, they need to understand the value of marketing themselves. Knowing who the customers will be and being able to target them is the first step. Developing messages that reach out to those that will use and appreciate the business. There are many ways to reach people: radio ads, local TV spots and local newspaper ads. Having a slogan that people can remember is important to get noticed and recalled. Be in touch with customers with social media.

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Marketing and Advertising Basics for the Small Business Owner