Big data is the new goldmine for marketing, and IBM, the front-runner in handling big data, is also making use of it in their marketing plan. According to studies, it is no longer just the IT department pushing for big data, but sales and customer service. As analytic demands of website and customer data demands increase, there is a crossover between the IT and marketing sectors, one which Big Blue is poised to dominate.

Read the full article here:
IBM’s Not-So-Secret Weapon: Big Data Marketing