Julie Hunt gives a thorough overview of Marketing Automation—what it is, how it works, and where it’s going. Marketing Automation is the name given to software which executes repetitive manual processes for marketing departments. Although still young, and according to the author still wildly untested, Marketing Automation has the potential to become a key ingredient in digital marketing processes. Matching the right content to the right customer at the right phase is a key of Marketing Automation.

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Customer-Focused Marketing : Automation Is the Easy Part