By working with JCMC, YOU have access to some of the brightest minds in the web marketing business.

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"Joe and his team handled all the details of our website from start-to-finish so we could concentrate on running our business. We don't have time to worry about content and annoying details like shooting photography.
The result: our four web sites are easy to navigate, the marketing message is thorough and we're positioned stronger than our competition. Many customers who visit our sites, say how impressed they are with the ease of finding our services and information."


Management Team
USPM



Five sales-killing mistakes 92.5% of websites make...

Mistake #1:
Using a web designer who doesn't fully understand marketing. Particularly direct response marketing. Or worse yet, YOU the client doesn't understand how valuable and successful this strategy can be. Consumers and website visitors make buying decisions more based on what a website has to offer than on how it looks.

Mistake #2:
Using a "Flash-Splash" intro page. In most cases, people don't come to your website to be entertained. They want information to help make informed choices.

Mistake #3:
Not having a headline and leadin copy on your home page. Visitors decide if a website is worth their attention within three-to-five seconds. If yours lacks a compelling headline, most will click away.

Mistake #4:
Not having a "contact capture" strategy. One of the internet's most powerful advantages is its interactivity. Use it! Without contact capture, you could miss thousands...or even millions of sales opportunities.

Mistake #5:
Not having a strong call to action on every page of your site. Many websites don't even try to get visitors to take the desired action. That's like making a sales presentation without asking for the sale!



How would your financial life change
if you had more customers, clients, patients or
members coming to you 24 hours-a-day...
7 days-a-week...365 days-a-year?

The key difference between JC Marketing Communications (JCMC) and ordinary website developers is that we create an entire internet marketing strategy and content that integrates with a client's non-internet activities to maximize revenues and profits. Your website should be more than just "name, rank and serial number...or a boatload of stock photography...and YOU focused message mumbo jumbo."

Want to improve your web presence? Call us today 860.621.8866.


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You will have access to a
complete internet marketing strategy...

Studies show that most websites are not profitable or provide definitive information to help the visitor make an educated buying decision. Just having a website—even a website that is visually appealing—just isn't enough. In order to compete and succeed, you need a complete internet marketing strategy! The team at JCMC provides the know-how to help you succeed.

Most websites fail to make a profit because they are designed by well-meaning, but uninformed designers with little or no marketing experience. Or the business owner asks someone to develop a web presence on an unreasonably low-budget. If you need to increase sales through various revenue streams, direct response marketing is what sells on the internet. And only a handful of professionals know how to do it right.

We provide a comprehensive internet marketing strategy to drive qualified traffic to your website. We show you how to motivate traffic to tell you who they are...and permit you to contact them. We show you how to convert visitors into buyers. We also possess comprehensive programming and technological abilities to help you succeed with your mission.


Web development

All of our websites are customized to reflect the unique business goals of our customers. Highest level, NON-TEMPLATE designs are delivered with minimal setup time needed.

We also welcome re-designs, and maintenance of existing web sites. All pricing is done on a project-by-project basis.

The following services are included in the creation of any website:

  • Marketing—strategy, content, positioning, etc.
  • Development of a page scheme and layout
  • Development of a customized navigation scheme
  • Development of graphics required to support the page layout and navigation route
  • Editing and incorporation of photographs and images
  • Search Engine Optimization and Submission
  • Cross Browser Compatibility
  • Domain Registration
  • Image Creation/Optimization
  • FTP (File Transfer Protocol) access to files
  • Technical Support

Other Services Include:

  • E-commerce Solutions
  • On-line Product Catalogs
  • Web Photo Albums
  • State-of-the-art location/in studio digital photography
  • Print Materials (see print section)
  • Online Applications
  • Database Development
  • Intranet
  • Calendar Applications
  • Surveys
  • Online Games
  • Forums
  • Message Boards
  • Calculators
  • E-Cards
  • Portals
  • Bulk E-mail
  • Encryption
  • Custom Statistics
  • Content Aggregation
  • Data Mining
  • Billing Systems
                       ...and we offer so much more!

Healthy discussion to building a better web presence.

Have you heard any of these internet marketing myths?

MYTH #1:
"The key to online success is how many 'HITS' your site gets."
WRONG!
We jokingly tell clients that 'HITS' stands for How Idiots Track Success! It's not how many visitors your site gets. It's how many visitors take action!

MYTH #2:
"You don't need a website in your industry."
WRONG!

Every business that wants to stay in business needs an online strategy. These days, not having a website is like not having a phone.

MYTH #3:
"You can just put your company brochure online and use it for your website."
WRONG!

Most sales literature contains boring "universal" information. Websites need interesting, compelling, benefit-laden copy written by a professional direct response copywriter.

MYTH #4:
"Your market is local. You don't need a website."
WRONG!

The internet has gone local and buyers are going online to find local businesses instead of the yellow pages. If you don't have an internet presence, you won't be found.

MYTH #5:
"All you have to do is submit your website to the search engines to get it listed."
WRONG!

That just doesn't work anymore. There's a LOT more to it. It's an ongoing process that requires expert guidance.

MYTH #6:
"You don't really need to update your website very often."
WRONG!

Just the opposite is true. You MUST regularly update your website with fresh content if you want visitors to return again and again.


Before you decide to partner with a web developer
who might steer you "wrong," call us now
860.
621.8866
while the thought is fresh in your mind

Email: info@jcmcom.com

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Joseph Cekauskas Marketing Communications: 60 Birmingham Drive • Southington, CT 06489 USA • 860.621.8866
Email: info@jcmcom.com
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