{"id":847,"date":"2013-06-27T17:24:44","date_gmt":"2013-06-27T21:24:44","guid":{"rendered":"http:\/\/www.jcmcom.com\/jcmblog\/?p=847"},"modified":"2013-06-27T17:54:44","modified_gmt":"2013-06-27T21:54:44","slug":"marketing-decoder-kitchen-appliances-for-20-somethings","status":"publish","type":"post","link":"http:\/\/www.jcmcom.com\/jcmblog\/2013\/06\/27\/marketing-decoder-kitchen-appliances-for-20-somethings\/","title":{"rendered":"MARKETING DECODER | Kitchen appliances for 20-somethings"},"content":{"rendered":"<p>GE Appliances has changed the way it does traditional marketing. In generations past, GE targeted people in their late 40s to age 60, because they were the ones with the most cash. Now, their focus is on 20-somethings. They are appealing to them with good designs and low prices in the hopes they will develop brand loyalty and will stick with GE through the years when items need to be upgraded or replaced.<\/p>\n<p>Read the full article here:<br \/> <a href=\"http:\/\/online.wsj.com\/article\/SB10001424127887323393804578559742254922614.html\" target=\"_blank\">MARKETING DECODER | Kitchen appliances for 20-somethings<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>GE Appliances has changed the way it does traditional marketing. In generations past, GE targeted people in their late 40s to age 60, because they were the ones with the most cash. Now, their focus is on 20-somethings. They are appealing to them with good designs and low prices in the hopes they will develop [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[4,1],"tags":[],"_links":{"self":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/847"}],"collection":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/comments?post=847"}],"version-history":[{"count":1,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/847\/revisions"}],"predecessor-version":[{"id":849,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/847\/revisions\/849"}],"wp:attachment":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/media?parent=847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/categories?post=847"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/tags?post=847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}