{"id":773,"date":"2013-06-14T09:05:50","date_gmt":"2013-06-14T13:05:50","guid":{"rendered":"http:\/\/www.jcmcom.com\/jcmblog\/?p=773"},"modified":"2013-06-14T09:19:01","modified_gmt":"2013-06-14T13:19:01","slug":"big-data-marketing-is-all-about-the-questions","status":"publish","type":"post","link":"http:\/\/www.jcmcom.com\/jcmblog\/2013\/06\/14\/big-data-marketing-is-all-about-the-questions\/","title":{"rendered":"Big Data Marketing Is All About The Questions"},"content":{"rendered":"<p>What happens when your current or potential customer performs a Web search, visits a Web site, or mentions your brand in social media? These answers are available, but can result in massive amounts of Big Data.  Big Data Marketing can go a long way toward reaching consumers and creating brand loyalty if it is used methodically and the right questions are asked. However, the mining and consolidation of a mountain of data can avert focus from tangible end results. Some sensible steps help the strategic marketer avoid potential pitfalls.<\/p>\n<p>Read the full article here:<br \/> <a href=\"http:\/\/www.forbes.com\/sites\/sap\/2013\/06\/12\/big-data-marketing-is-all-about-the-questions\/\" target=\"_blank\">Big Data Marketing Is All About The Questions<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What happens when your current or potential customer performs a Web search, visits a Web site, or mentions your brand in social media? These answers are available, but can result in massive amounts of Big Data. Big Data Marketing can go a long way toward reaching consumers and creating brand loyalty if it is used [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1,5],"tags":[],"_links":{"self":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/773"}],"collection":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/comments?post=773"}],"version-history":[{"count":1,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/773\/revisions"}],"predecessor-version":[{"id":779,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/773\/revisions\/779"}],"wp:attachment":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/media?parent=773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/categories?post=773"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/tags?post=773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}