{"id":729,"date":"2013-06-04T13:58:11","date_gmt":"2013-06-04T17:58:11","guid":{"rendered":"http:\/\/www.jcmcom.com\/jcmblog\/?p=729"},"modified":"2013-06-05T13:42:42","modified_gmt":"2013-06-05T17:42:42","slug":"local-mobile-marketing-why-its-exploding-and-how-its-being-used-to-drive","status":"publish","type":"post","link":"http:\/\/www.jcmcom.com\/jcmblog\/2013\/06\/04\/local-mobile-marketing-why-its-exploding-and-how-its-being-used-to-drive\/","title":{"rendered":"Local-Mobile Marketing : Why It&#8217;s Exploding, And How It&#8217;s Being Used To Drive &#8230;"},"content":{"rendered":"<p>BI Intelligence released a new report showing the latest trends in location-based mobile marketing.  Key statistics indicate growth in location-based marketing due, in part, to successful mobile-marketing strategies and techniques, such as geo-fencing and the use of algorithms to target specific demographics through audience-based mobile campaigns keyed to WI-FI spots.<\/p>\n<p>The report offers useful statistics regarding data collection, geo-aware and geo-fenced ad campaigns and the use of location ads targeted at smartphones and tablets.  In addition, it looks at who possesses location-based data, and analyzes the most effective local-mobile marketing strategies to collect and utilize that data.<\/p>\n<p>Read the full article here:<br \/> <a href=\"http:\/\/www.businessinsider.com\/local-mobile-marketing-exploding-2013-6\" target=\"_blank\">Local-Mobile Marketing : Why It&#8217;s Exploding, And How It&#8217;s Being Used To Drive &#8230;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BI Intelligence released a new report showing the latest trends in location-based mobile marketing. Key statistics indicate growth in location-based marketing due, in part, to successful mobile-marketing strategies and techniques, such as geo-fencing and the use of algorithms to target specific demographics through audience-based mobile campaigns keyed to WI-FI spots. The report offers useful statistics [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[4],"tags":[],"_links":{"self":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/729"}],"collection":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/comments?post=729"}],"version-history":[{"count":1,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/729\/revisions"}],"predecessor-version":[{"id":735,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/729\/revisions\/735"}],"wp:attachment":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/media?parent=729"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/categories?post=729"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/tags?post=729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}