{"id":722,"date":"2013-06-04T11:12:07","date_gmt":"2013-06-04T15:12:07","guid":{"rendered":"http:\/\/www.jcmcom.com\/jcmblog\/?p=722"},"modified":"2013-06-04T13:13:50","modified_gmt":"2013-06-04T17:13:50","slug":"marketing-cooler-internal-communications-essential-to-a-firms-overall-strategy","status":"publish","type":"post","link":"http:\/\/www.jcmcom.com\/jcmblog\/2013\/06\/04\/marketing-cooler-internal-communications-essential-to-a-firms-overall-strategy\/","title":{"rendered":"Marketing Cooler: Internal communications essential to a firm&#8217;s overall strategy"},"content":{"rendered":"<p>Talking to your audience is the key to contemporary marketing. When you are saying what they want to hear, to help them act in a particular way, you have succeeded. Because employees speak on behalf of the business, they too, are audience needing information to help them behave differently. As an example, Siemens has a team dealing with bringing their 65,000 employees on to the script.<\/p>\n<p>Read the full article here:<br \/> <a href=\"http:\/\/billingsgazette.com\/business\/columns\/marketing-cooler-internal-communications-essential-to-a-firm-s-overall\/article_027ab36f-9371-5834-a6ea-5eeaa3e98cc1.html\" target=\"_blank\">Marketing Cooler: Internal communications essential to a firm&#8217;s overall strategy<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Talking to your audience is the key to contemporary marketing. When you are saying what they want to hear, to help them act in a particular way, you have succeeded. Because employees speak on behalf of the business, they too, are audience needing information to help them behave differently. As an example, Siemens has a [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[4],"tags":[],"_links":{"self":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/722"}],"collection":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/comments?post=722"}],"version-history":[{"count":2,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/722\/revisions"}],"predecessor-version":[{"id":726,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/722\/revisions\/726"}],"wp:attachment":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/media?parent=722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/categories?post=722"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/tags?post=722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}