{"id":636,"date":"2013-05-20T15:02:39","date_gmt":"2013-05-20T19:02:39","guid":{"rendered":"http:\/\/www.jcmcom.com\/jcmblog\/?p=636"},"modified":"2013-05-20T15:03:26","modified_gmt":"2013-05-20T19:03:26","slug":"study-mobile-marketing-field-growing-quickly","status":"publish","type":"post","link":"http:\/\/www.jcmcom.com\/jcmblog\/2013\/05\/20\/study-mobile-marketing-field-growing-quickly\/","title":{"rendered":"Study: Mobile Marketing Field Growing Quickly"},"content":{"rendered":"<p>It is thought that 85% of Americans have some sort of subscription on their mobile phone. Based on this percentage, the recommendation is that 7% of a marketer&#8217;s budget should go to mobile marketing.<\/p>\n<p>With that said, the field is not flexible enough yet to deal with a huge influx or people with little experience. There&#8217;s also the possible issue of future regulation, but the study is promising in terms of investment and employment.<\/p>\n<p>Read the full article here:<br \/> <a href=\"http:\/\/associationsnow.com\/2013\/05\/study-mobile-marketing-field-growing-quickly\/\" target=\"_blank\">Study: Mobile Marketing Field Growing Quickly<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It is thought that 85% of Americans have some sort of subscription on their mobile phone. Based on this percentage, the recommendation is that 7% of a marketer&#8217;s budget should go to mobile marketing. With that said, the field is not flexible enough yet to deal with a huge influx or people with little experience. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[5],"tags":[],"_links":{"self":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/636"}],"collection":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/comments?post=636"}],"version-history":[{"count":1,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/636\/revisions"}],"predecessor-version":[{"id":637,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/636\/revisions\/637"}],"wp:attachment":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/media?parent=636"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/categories?post=636"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/tags?post=636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}