{"id":50,"date":"2012-05-17T19:50:34","date_gmt":"2012-05-17T23:50:34","guid":{"rendered":"http:\/\/www.jcmcom.com\/jcmblog\/?p=50"},"modified":"2013-03-08T10:03:03","modified_gmt":"2013-03-08T15:03:03","slug":"why-the-direct-response-methodologies-of-jc-marketing-communications-beats-image-marketing","status":"publish","type":"post","link":"http:\/\/www.jcmcom.com\/jcmblog\/2012\/05\/17\/why-the-direct-response-methodologies-of-jc-marketing-communications-beats-image-marketing\/","title":{"rendered":"Why the \u201cdirect response\u201d methodologies of JC Marketing Communications beats Image Marketing"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-175\" alt=\"JC Marketing beating image\" src=\"http:\/\/www.jcmcom.com\/jcmblog\/wp-content\/uploads\/2012\/05\/JC-Marketing-beating-image-300x300.jpg\" width=\"300\" height=\"300\" srcset=\"http:\/\/www.jcmcom.com\/jcmblog\/wp-content\/uploads\/2012\/05\/JC-Marketing-beating-image-300x300.jpg 300w, http:\/\/www.jcmcom.com\/jcmblog\/wp-content\/uploads\/2012\/05\/JC-Marketing-beating-image-150x150.jpg 150w, http:\/\/www.jcmcom.com\/jcmblog\/wp-content\/uploads\/2012\/05\/JC-Marketing-beating-image.jpg 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><br \/>\nBy Joseph Cekauskas<br \/>\nMarketing Consultant &amp; Strategist<br \/>\nJC Marketing Communications<\/p>\n<p>Imagine investing your hard earned money with the assistance of a financial advisor who <strong>couldn\u00b4t promise<\/strong> any <strong>measurable return on investment<\/strong> AND is reluctant to be held accountable for her or his advice.<\/p>\n<p>Now picture yourself gladly paying her or him a commission for her or his services and continuing to do so for an extended period of time with the hope that her or his advice might eventually pay off. Would you ever do this?<\/p>\n<p>I hope not.<\/p>\n<p>But many companies utilize this approach <em>when it comes to promoting their businesses<\/em> by investing in general or \u201cimage marketing\u201d or \u201cimage advertising.\u201d Image advertising influences the reader, makes them feel better about a product or service and creates brand awareness. Some advertising agencies steer clients in this direction because image ad campaigns are normally lengthy and guarantee them consistent media placement commissions that average 15 percent. They inform clients that image campaigns take an extended period to work and that they must have patience.<\/p>\n<p><em><strong>While you\u00b4re being patient and taking all the risk, they\u00b4re still getting a healthy commission check each month.<\/strong><\/em><\/p>\n<p>You deserve a better approach. It\u00b4s called \u201cdirect response advertising\u201d AND it\u2019s an incredible strategy when performed by experts with nearly four decades of marketing expertise.<\/p>\n<p>Learn more by calling JC Marketing Communications today &#8230;<\/p>\n<p>Southington&#8217;s ONLY full-service marketing and advertising firm. <strong>860.621.8866<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Joseph Cekauskas Marketing Consultant &amp; Strategist JC Marketing Communications Imagine investing your hard earned money with the assistance of a financial advisor who couldn\u00b4t promise any measurable return on investment AND is reluctant to be held accountable for her or his advice. Now picture yourself gladly paying her or him a commission for her [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/50"}],"collection":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/comments?post=50"}],"version-history":[{"count":9,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/50\/revisions"}],"predecessor-version":[{"id":106,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/50\/revisions\/106"}],"wp:attachment":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/media?parent=50"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/categories?post=50"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/tags?post=50"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}