{"id":495,"date":"2013-04-10T10:42:46","date_gmt":"2013-04-10T14:42:46","guid":{"rendered":"http:\/\/www.jcmcom.com\/jcmblog\/?p=495"},"modified":"2013-04-10T10:46:07","modified_gmt":"2013-04-10T14:46:07","slug":"yoplaits-cause-marketing-deepens-customer-engagement","status":"publish","type":"post","link":"http:\/\/www.jcmcom.com\/jcmblog\/2013\/04\/10\/yoplaits-cause-marketing-deepens-customer-engagement\/","title":{"rendered":"Yoplait&#8217;s Cause Marketing Deepens Customer Engagement"},"content":{"rendered":"<p>Consumers enjoy being able to support a good cause when they make purchases. Yoplait yogurt has a very successful following because of their long time connection with the Susan G. Koman for the Cure foundation. When a company chooses to have a cause associated with their products, there are many factors to consider.<\/p>\n<p>Read the full article here:<br \/>\n<a href=\"http:\/\/www.huffingtonpost.com\/ernan-roman\/yoplaits-cause-marketing-_b_3043227.html\" target=\"_blank\">Yoplait&#8217;s Cause Marketing Deepens Customer Engagement<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Consumers enjoy being able to support a good cause when they make purchases. Yoplait yogurt has a very successful following because of their long time connection with the Susan G. Koman for the Cure foundation. When a company chooses to have a cause associated with their products, there are many factors to consider. Read the [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[4],"tags":[],"_links":{"self":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/495"}],"collection":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/comments?post=495"}],"version-history":[{"count":1,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/495\/revisions"}],"predecessor-version":[{"id":496,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/495\/revisions\/496"}],"wp:attachment":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/media?parent=495"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/categories?post=495"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/tags?post=495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}