{"id":471,"date":"2013-04-08T11:29:18","date_gmt":"2013-04-08T15:29:18","guid":{"rendered":"http:\/\/www.jcmcom.com\/jcmblog\/?p=471"},"modified":"2013-04-08T11:37:04","modified_gmt":"2013-04-08T15:37:04","slug":"the-future-of-shopper-marketing","status":"publish","type":"post","link":"http:\/\/www.jcmcom.com\/jcmblog\/2013\/04\/08\/the-future-of-shopper-marketing\/","title":{"rendered":"The Future of Shopper Marketing"},"content":{"rendered":"<p>Today&#8217;s shopper marketing trends are much different than even just a few years ago. According to Peter Hoyt, the Path to Purchase Institute&#8217;s executive director and cheif executive office, there is a steady rise of e-commerce, meaning that shopper marketing isn&#8217;t confined to the physical retail space, which is why we&#8217;ve seen an explosion amount of collaborative activity between retailers and manufacturers in the digital realm.<\/p>\n<p>Read the full article here:<br \/>\n<a href=\"http:\/\/supermarketnews.com\/2013-shopper-marketing-summit\/future-shopper-marketing\" target=\"_blank\">The Future of Shopper Marketing<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today&#8217;s shopper marketing trends are much different than even just a few years ago. According to Peter Hoyt, the Path to Purchase Institute&#8217;s executive director and cheif executive office, there is a steady rise of e-commerce, meaning that shopper marketing isn&#8217;t confined to the physical retail space, which is why we&#8217;ve seen an explosion amount [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[4],"tags":[],"_links":{"self":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/471"}],"collection":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/comments?post=471"}],"version-history":[{"count":1,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/471\/revisions"}],"predecessor-version":[{"id":476,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/471\/revisions\/476"}],"wp:attachment":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/media?parent=471"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/categories?post=471"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/tags?post=471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}