{"id":441,"date":"2013-04-03T12:50:16","date_gmt":"2013-04-03T16:50:16","guid":{"rendered":"http:\/\/www.jcmcom.com\/jcmblog\/?p=441"},"modified":"2013-04-03T13:01:35","modified_gmt":"2013-04-03T17:01:35","slug":"bacon-mouthwash-april-fools-marketing-jokes-go-viral","status":"publish","type":"post","link":"http:\/\/www.jcmcom.com\/jcmblog\/2013\/04\/03\/bacon-mouthwash-april-fools-marketing-jokes-go-viral\/","title":{"rendered":"Bacon mouthwash? April Fools&#8217; marketing jokes go viral"},"content":{"rendered":"<p>Major corporations including Proctor &amp; Gamble, IKEA, Virgin Atlantic and others took full advantage of April Fool&#8217;s day to utilize social media for inexpensive but effective branding opportunities. The pranks ranged from Scope-brand bacon mouthwash, to a self-assembly lawnmower to a glass bottom airplane\u2014all carefully designed to generate buzz and free advertising for a day or two. With the exponential growth in social media, the April Fool&#8217;s tradition is sure to expand to more companies in coming years.<\/p>\n<p>Read the full article here:<br \/>\n<a href=\"http:\/\/www.delmarvanow.com\/article\/20130401\/NEWS01\/130401008\/Bacon-mouthwash-April-Fools-marketing-jokes-go-viral-\" target=\"_blank\">Bacon mouthwash? April Fools&#8217; marketing jokes go viral<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Major corporations including Proctor &amp; Gamble, IKEA, Virgin Atlantic and others took full advantage of April Fool&#8217;s day to utilize social media for inexpensive but effective branding opportunities. The pranks ranged from Scope-brand bacon mouthwash, to a self-assembly lawnmower to a glass bottom airplane\u2014all carefully designed to generate buzz and free advertising for a day [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[4],"tags":[],"_links":{"self":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/441"}],"collection":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/comments?post=441"}],"version-history":[{"count":1,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/441\/revisions"}],"predecessor-version":[{"id":444,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/441\/revisions\/444"}],"wp:attachment":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/media?parent=441"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/categories?post=441"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/tags?post=441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}