{"id":437,"date":"2013-04-03T08:13:36","date_gmt":"2013-04-03T12:13:36","guid":{"rendered":"http:\/\/www.jcmcom.com\/jcmblog\/?p=437"},"modified":"2013-04-03T08:18:53","modified_gmt":"2013-04-03T12:18:53","slug":"why-startups-are-scared-of-marketing","status":"publish","type":"post","link":"http:\/\/www.jcmcom.com\/jcmblog\/2013\/04\/03\/why-startups-are-scared-of-marketing\/","title":{"rendered":"Why Startups Are Scared of Marketing"},"content":{"rendered":"<p>While most start-up companies have no problem spending money on things such as development and sales, they often stop short when it comes to spending money on marketing. Many times it&#8217;s that they don&#8217;t really understand the concept because it&#8217;s not part of what they are doing. Sometimes they do not see why marketing should have any priority in their business model.<\/p>\n<p>Read the full article here:<br \/>\n<a href=\"http:\/\/www.forbes.com\/sites\/markevans\/2013\/03\/29\/why-startups-are-scared-of-marketing\/\" target=\"_blank\">Why Startups Are Scared of Marketing<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>While most start-up companies have no problem spending money on things such as development and sales, they often stop short when it comes to spending money on marketing. Many times it&#8217;s that they don&#8217;t really understand the concept because it&#8217;s not part of what they are doing. Sometimes they do not see why marketing should [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[4],"tags":[],"_links":{"self":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/437"}],"collection":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/comments?post=437"}],"version-history":[{"count":1,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/437\/revisions"}],"predecessor-version":[{"id":439,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/437\/revisions\/439"}],"wp:attachment":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/media?parent=437"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/categories?post=437"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/tags?post=437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}