{"id":404,"date":"2013-03-22T11:43:45","date_gmt":"2013-03-22T15:43:45","guid":{"rendered":"http:\/\/www.jcmcom.com\/jcmblog\/?p=404"},"modified":"2013-03-22T11:46:10","modified_gmt":"2013-03-22T15:46:10","slug":"selling-to-scrooge-the-4-marketing-messages-that-cheapskates-are","status":"publish","type":"post","link":"http:\/\/www.jcmcom.com\/jcmblog\/2013\/03\/22\/selling-to-scrooge-the-4-marketing-messages-that-cheapskates-are\/","title":{"rendered":"Selling To Scrooge: The 4 Marketing Messages That Cheapskates Are &#8230;"},"content":{"rendered":"<p>How to sell to people who don&#8217;t want to spend much and are always looking for lower prices is a big question for marketers. J. Maureen Henderson suggests that there are four important marketing messages that should help businesses reach &#8220;the scrooges&#8221;\u2014developing trust with the audience, offer expertise in your field, make sure you have their permission and make ROI immediately visible.<\/p>\n<p>Read the full article here:<br \/>\n<a href=\"http:\/\/www.forbes.com\/sites\/jmaureenhenderson\/2013\/03\/21\/selling-to-scrooge-the-4-marketing-messages-that-even-cheapskates-are-powerless-to-resist\/\" target=\"_blank\">Selling To Scrooge: The 4 Marketing Messages That Cheapskates Are &#8230;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to sell to people who don&#8217;t want to spend much and are always looking for lower prices is a big question for marketers. J. Maureen Henderson suggests that there are four important marketing messages that should help businesses reach &#8220;the scrooges&#8221;\u2014developing trust with the audience, offer expertise in your field, make sure you have [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[4],"tags":[],"_links":{"self":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/404"}],"collection":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/comments?post=404"}],"version-history":[{"count":1,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/404\/revisions"}],"predecessor-version":[{"id":406,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/404\/revisions\/406"}],"wp:attachment":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/media?parent=404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/categories?post=404"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/tags?post=404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}