{"id":403,"date":"2013-03-22T11:40:21","date_gmt":"2013-03-22T15:40:21","guid":{"rendered":"http:\/\/www.jcmcom.com\/jcmblog\/?p=403"},"modified":"2013-03-22T11:45:35","modified_gmt":"2013-03-22T15:45:35","slug":"invitational-marketing-the-future-of-advertising","status":"publish","type":"post","link":"http:\/\/www.jcmcom.com\/jcmblog\/2013\/03\/22\/invitational-marketing-the-future-of-advertising\/","title":{"rendered":"Invitational Marketing &#8211; The Future of Advertising"},"content":{"rendered":"<p>Invitational marketing may be the future of advertising, according to Andy Hart, vice president of Advertising &amp; Online Microsoft Europe. The idea of invitational marketing has three elements: seamless experience, imminent value, and self-determination. Since customers are becoming more selective and require more personal attention, marketers have to provide real value, targeted at a specific customer.<\/p>\n<p>Read the full article here:<br \/>\n<a href=\"http:\/\/www.huffingtonpost.co.uk\/andy-hart\/invitational-marketing_b_2915410.html\" target=\"_blank\">Invitational Marketing &#8211; The Future of Advertising<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Invitational marketing may be the future of advertising, according to Andy Hart, vice president of Advertising &amp; Online Microsoft Europe. The idea of invitational marketing has three elements: seamless experience, imminent value, and self-determination. Since customers are becoming more selective and require more personal attention, marketers have to provide real value, targeted at a specific [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[4],"tags":[],"_links":{"self":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/403"}],"collection":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/comments?post=403"}],"version-history":[{"count":1,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/403\/revisions"}],"predecessor-version":[{"id":405,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/403\/revisions\/405"}],"wp:attachment":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/media?parent=403"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/categories?post=403"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/tags?post=403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}