![\"JC](\"http:\/\/www.jcmcom.com\/jcmblog\/wp-content\/uploads\/2010\/06\/JC-Marketing-branding-300x300.jpg\")
By Joseph Cekauskas\nMarketing Consultant & Strategist
\nJC Marketing Communications<\/p>\n
By Joseph Cekauskas
\nMarketing Consultant & Strategist
\nJC Marketing Communications<\/p>\n
A \u201cbrand\u201d is not just a logo or product \u2026 a \u201cbrand\u201d is the overall experience of a particular identity.<\/em> This includes every aspect of the company … the product or the services identity: from practical to ethereal. A branded identity enables the identity to be totally understood by potential prospects or consumers \u2026 and equally important is that it is enabled to be managed with utmost effectiveness by the parent company.<\/p>\n \u201cBrands\u201d make it a priority to become known for offering DISTINCT experiences. Companies who fully understand good marketing strategy know that good business is all about experience\u2014either quantifiable experiences relating to the brand\u2019s particular products and services, or abstract experiences related to the brand. A key component to strengthening the brand is to continually adjust the terms to remain relevant to the audience. Good branding works its way into people\u2019s lives by becoming MORE effective and ensuring, thus, that brand becomes the preferred choice.<\/p>\n Businesses who place significant value on \u201cbranding\u201d set the pace, stay on the cutting edge and have the competition frantically reaching to keep up. Just remember, whatever you claim, you have to deliver on.<\/p>\n Ultimately, the measure of the success of the strategy is the measure of the brand\u2019s effectiveness in the marketplace. What does this mean? In everything your business offers or does, do it with \u201cexcellence.\u201d As I once told my mom\u2014the secret to our success was \u201ctreating the customer better than we treat our mom\u2019s.\u201d That might take you aback … personally, my mom laughed quite loudly because she thoroughly understood the depth of my commitment to customers. She didn\u2019t see it as a slight to her, but rather a commitment to excellence.<\/p>\n One recent branding error occurred when a very famous orange juice company\u2014it rhymes with Americana\u2014changed its entire packaging. There was an uproar by consumers\u2014buyers wanted the familiarity of the visually robust, yet old-fashioned identity. In this case only, the graphics compromised the \u201cbrand\u201d experience. That\u2019s not always the case so please don\u2019t let this example confuse you. Anyway, the company reverted to the familiar orange juice packaging. Whew! Problem solved. Disaster alleviated.<\/p>\n Research confirms that \u201cbrands\u201d who tell the most compelling stories again and again gain, maintain and endure within the social conscious. Often times, the marketplace receives a new product or service and immediately states, \u201cThis is great, but I\u2019m so excited … I can\u2019t wait to see what they do next time!\u201d That\u2019s when you know you\u2019re headed in the right direction. Understand, there is no \u201cmagic wand\u201d when branding, there is \u201cwhat works and what does not.\u201d<\/p>\n If you need to increase market share quickly and you don\u2019t want to play the \u201cwaiting game\u201d for your advertising dollars to work\u2014there is a much more effective and affordable advertising approach. If you would like to learn more about our branding methodology\u2014specifically how JC Marketing can help you BUILD YOUR BRAND \u2026 and add profit to your bottom line\u2014please call us today at 860.621.8866.<\/p>\n","protected":false},"excerpt":{"rendered":" By Joseph Cekauskas Marketing Consultant & Strategist JC Marketing Communications A \u201cbrand\u201d is not just a logo or product \u2026 a \u201cbrand\u201d is the overall experience of a particular identity. This includes every aspect of the company … the product or the services identity: from practical to ethereal. A branded identity enables the identity to […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[6],"tags":[],"_links":{"self":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/39"}],"collection":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/comments?post=39"}],"version-history":[{"count":9,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/39\/revisions"}],"predecessor-version":[{"id":267,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/39\/revisions\/267"}],"wp:attachment":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/media?parent=39"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/categories?post=39"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/tags?post=39"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}