{"id":3384,"date":"2018-05-21T12:59:47","date_gmt":"2018-05-21T16:59:47","guid":{"rendered":"http:\/\/www.jcmcom.com\/jcmblog\/?p=3384"},"modified":"2018-05-21T12:59:47","modified_gmt":"2018-05-21T16:59:47","slug":"how-important-do-you-think-fierce-video-is-to-get-prospects-engaging-with-your-products-or-services","status":"publish","type":"post","link":"http:\/\/www.jcmcom.com\/jcmblog\/2018\/05\/21\/how-important-do-you-think-fierce-video-is-to-get-prospects-engaging-with-your-products-or-services\/","title":{"rendered":"How important do you think fierce video is to get prospects engaging with your products or services?"},"content":{"rendered":"<p>Here\u2019s how:<strong><br \/>\n<\/strong><\/p>\n<p><strong>4 TIMES AS MANY CONSUMERS WOULD RATHER WATCH A VIDEO RATHER THAN READ ABOUT YOUR PRODUCT.<\/strong><\/p>\n<p><strong>CUSTOMERS ARE NEARLY 50% MORE LIKELY TO READ EMAIL NEWSLETTERS IF THEY INCLUDE LINKS TO AN ENTERTAINING + INFORMATIVE VIDEO.<\/strong><\/p>\n<p><strong>1 IN 4 CONSUMERS ACTUALLY LOSE INTEREST IN A COMPANY IF IT DOESN\u2019T HAVE VIDEO.<\/strong><\/p>\n<p><strong>and<\/strong><\/p>\n<p><strong>4 IN 5 CONSUMERS SAY A VIDEO SHOWING HOW A PRODUCT OR SERVICE WORKS IS IMPORTANT.<\/strong><\/p>\n<p><em>Now that you know the numbers say that video is a must. How should you proceed?<\/em><\/p>\n<p>Video shared with the masses\u2014particularly your target audience\u2014is much more than pointing a camera at an actor \u2026 or assembling a bunch of static pictures that painfully flip or dissolve from one to the other.<\/p>\n<p>Video takes creativity, experience + a love for the art form. In the case of advertising + marketing a product or service, it requires an enormous amount of other skillsets if you want to draw potential prospects to your brand.<\/p>\n<p>It\u2019s having a experienced director with a precise \u201cmarketing\u201d vision who expresses your brand story via cinematography. One who peripherally understands precisely how lighting, the sound, the placement, lenses + settings of a camera will be used in creative, complex ways to tell your amazing story visually.<\/p>\n<p>Effective video combines the technological aspect \u2026 with actors being truthful under imaginary circumstances. A video director then partners with an editor whose expertise is arranging individual clips into sequences\u2014with an outstanding soundtrack and\/or special FX\u2014that ultimately create your brand story. The result is it\u2019s engaging, educational + you\u2019ll agree \u2026 the best ones are insanely entertaining!<\/p>\n<p>All of that \u2026 and so much more is what makes an incredibly great video far more effective + engaging because it\u2019s both meaningful + purposeful.<\/p>\n<p>If you rush through your video creation, the results are an unimaginative story with poor execution \u2026 and that\u2019s a recipe for \u201clame.\u201d You\u2019ll run the risk that your videos will always be perceived as a \u201cwaste of time.\u201d And when that happens, you might never ever get your audience to re-engage. So, if you ever hope of getting your next video viewed, you\u2019ll take the time to make sure your \u201claunch\u201d video + any subsequent ones will be extraordinarily unique \u2026 rather than amateurish.<\/p>\n<p>After all, the goal of a great video is to gain influence. That in turn, puts your business + organization in the best possible position to be \u201csuccess-filled.\u201d<\/p>\n<p>Demand more from your video marketing strategy so that your customer can have an enjoyable experience.<\/p>\n<p>Nothing quite matches the combination of sight, sound, and motion for brand recall. What&#8217;s more, we prefer video, as evidenced by the nearly 7 billion videos watched on social media each day. We\u2019ll show you precisely why video is the perfect vehicle for engaging with consumers at any time they&#8217;re actively seeking more information about your brand.<\/p>\n<p>At jc market!ng, we listen to your goals. We re-imaginate with video because there\u2019s marketing firepower behind it that will move the sales needle in your favor.<\/p>\n<p>We disrupt the status quo by designing your customer journey around your video \u2026 and best of all &#8230; we handle everything\u2014yes everything &#8230; in-house!<\/p>\n<p>Call us at 860.621.8866 today!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here\u2019s how: 4 TIMES AS MANY CONSUMERS WOULD RATHER WATCH A VIDEO RATHER THAN READ ABOUT YOUR PRODUCT. CUSTOMERS ARE NEARLY 50% MORE LIKELY TO READ EMAIL NEWSLETTERS IF THEY INCLUDE LINKS TO AN ENTERTAINING + INFORMATIVE VIDEO. 1 IN 4 CONSUMERS ACTUALLY LOSE INTEREST IN A COMPANY IF IT DOESN\u2019T HAVE VIDEO. and 4 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[11,10,9],"_links":{"self":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/3384"}],"collection":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/comments?post=3384"}],"version-history":[{"count":1,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/3384\/revisions"}],"predecessor-version":[{"id":3385,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/3384\/revisions\/3385"}],"wp:attachment":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/media?parent=3384"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/categories?post=3384"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/tags?post=3384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}