{"id":329,"date":"2013-03-18T14:34:35","date_gmt":"2013-03-18T18:34:35","guid":{"rendered":"http:\/\/www.jcmcom.com\/jcmblog\/?p=329"},"modified":"2013-03-18T14:34:35","modified_gmt":"2013-03-18T18:34:35","slug":"graphic-design-advice-for-the-small-business-owner","status":"publish","type":"post","link":"http:\/\/www.jcmcom.com\/jcmblog\/2013\/03\/18\/graphic-design-advice-for-the-small-business-owner\/","title":{"rendered":"How to choose a graphic design partner who will put money in your pocket"},"content":{"rendered":"

\"JCIs the graphic design partner you’ve chosen a \u201cfriend or faux?\u201d<\/h4>\n

 <\/p>\n

Graphic Design Advice for the Small Business Owner<\/h4>\n

This report will help you:<\/span><\/h4>\n
1)<\/span> IDENTIFY AND DEVELOP a checklist of key questions to ask in an effort to help you make an “educated buying decision.”<\/em><\/h5>\n
2)<\/span> UNDERSTAND how your marketing\/graphics person or firm could POSITION AND GROW your business faster, and with less effort and expense than you’d eve imagine.<\/em><\/h5>\n
3)<\/span> ELIMINATE added expense caused by a graphic design partner who lacks proper disciplines, marketing knowledge & preparation techniques for your various needs.<\/em><\/h5>\n

 <\/p>\n

You can hire an architect to design a “cool looking” office building, but does it make any sense to utilize the services of that architect if his\/her design is not functional or safe for occupancy?<\/em><\/p>\n

A fair share of graphic designers are more concerned with created something “cool” and “award winning” instead of creating a tool that supports and furthers your sales message contained within the piece (the copy).<\/em><\/p>\n

Specifically, many businesses on a limited marketing budget suffer because their tool DO NOT effectively communicate to the target audience. Sound familiar?<\/em><\/p>\n

This is why you need the right graphic design partner<\/strong>\u2014one with a strong marketing background AND superb graphic skills who will work exceptionally in print, as well as translation to the web, trade show, video, etc.<\/span><\/p>\n

Importantly, your graphic design partner must be a “THINKER,” with his\/her goal to increase your return on investment<\/em>. Specifically, look for a partner who concerns themselves with presenting your business with distinct advantages over your competition\u2014placing the emphasis on “substance” over “style.” After all, for clients with limited financial resource, failure to increase sales immediately can cost the client more money in the long run.<\/em><\/p>\n

\"Graphic<\/a><\/p>\n

Innovative marketing strategies & designs to enhance your company image, while increasing your return on investment.<\/span><\/h4>\n

If you’d like assistance with your graphic design strategy, including creating marketing materials such as logos, brochures, trade show displays, video and more, contact JC Marketing Communications at 860.621.8866<\/strong><\/span>. The message and brand we help you develop will motivate your audience to buy from you now.<\/p>\n

Call now, while the thought is still fresh in your mind!<\/strong> Imagine\u2014one quick phone call can launch your business toward accelerated growth and higher profits.<\/strong><\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Is the graphic design partner you’ve chosen a \u201cfriend or faux?\u201d   Graphic Design Advice for the Small Business Owner This report will help you: 1) IDENTIFY AND DEVELOP a checklist of key questions to ask in an effort to help you make an “educated buying decision.” 2) UNDERSTAND how your marketing\/graphics person or firm […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/329"}],"collection":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/comments?post=329"}],"version-history":[{"count":32,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/329\/revisions"}],"predecessor-version":[{"id":390,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/329\/revisions\/390"}],"wp:attachment":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/media?parent=329"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/categories?post=329"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/tags?post=329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}