Here is the seventh of 10 insane, but curable mistakes that businesses make with their social media …
\nand we\u2019ll provide solutions to modify your process so you can get on track quickly.<\/p>\n
7. ARE YOU ON THE WRONG SOCIAL MEDIA PLATFORM?<\/strong><\/p>\n With respect to everyone on social media\u2014businesses and brands must approach social media like you\u2019re going on a \u201cfishing\u201d trip. And exactly what do we mean by that?<\/p>\n Imagine getting out your best fisherman gear … Sound crazy? The same goes for social media.<\/p>\n Basically, you MUST \u201clive and play\u201d in the community where your customers are.<\/p>\n Just because everyone is on Google Plus, twitter, Facebook, Pinterest or Instagram, doesn\u2019t really mean it\u2019s the best place for your company to invest time connecting with potential prospects.<\/p>\n So how do you learn what works ideally for you?<\/strong> Drilling down deep …<\/strong> Certainly you can purchase fans and followers, but you can\u2019t buy honest-to-goodness engagement. Look for clues to see if there is activity on that social site for you to pursue! You\u2019ll soon learn if LinkedIn, Google Plus, or Pinterest are your best bet.<\/p>\n If you desire content that will educate, excite & engage, please call us at 860.621.8866. We can help you craft an affordable strategy that will exceed your expectations.<\/p>\n We\u2019re JC Marketing Communications Your customer doesn\u2019t need to understand your product, they just need to know you understand them.<\/p>\n It\u2019s really simple\u2014people don\u2019t care what you know, until they know that you care.<\/p>\n Be on the lookout for the remaining three tips in the coming days!<\/p>\n","protected":false},"excerpt":{"rendered":" Here is the seventh of 10 insane, but curable mistakes that businesses make with their social media … and we\u2019ll provide solutions to modify your process so you can get on track quickly. 7. ARE YOU ON THE WRONG SOCIAL MEDIA PLATFORM? With respect to everyone on social media\u2014businesses and brands must approach social media […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/3116"}],"collection":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/comments?post=3116"}],"version-history":[{"count":5,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/3116\/revisions"}],"predecessor-version":[{"id":3137,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/3116\/revisions\/3137"}],"wp:attachment":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/media?parent=3116"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/categories?post=3116"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/tags?post=3116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nthen baiting a hook and dropping it into your bathtub …
\n(knowing full well there are no fish present in your bathtub) …
\nand yet\u2014you expect to catch something.<\/p>\n
\nOf course it does! And yet, so many businesses are ill informed and go into the wrong spaces to connect with potential prospects.
\nAn expert fisherman knows you have to go to a beautiful stream, river, lake or ocean that has the ideal type of fish that he\/she\u2019s looking to catch.<\/p>\n
\nYour best bet is to spend some time interviewing your best\u2014and current clients. Ask specific questions, and focus on understanding which social media sites they are most active on. Then, do some research on each social media site to see if any of your competitors are there. What you are trying to learn is … \u201cIs there is an active community of buyers who desire your product or services in that space?\u201d<\/p>\n
\nIn the case of twitter: ratio of followers to the amount of who they follow. \u201cIs the person\/business you\u2019re looking at have a lot of \u201cfollowers,\u201d or do they have 45? How many fans have liked their Facebook page and how many posts actually have \u201ccomments,\u201d \u201clikes\u201d … even \u201cshares?\u201d<\/p>\n
\nwww.jcmcom.com
\nand we\u2019d like you to ALWAYS REMEMBER:<\/p>\n