Here is the second of 10 toxic, but curable mistakes that businesses make with their social media …
\nand I\u2019ll provide solutions to modify your process so you can get on track instantly.<\/p>\n
2. INCONSISTENT POSTING<\/strong> Pretty soon a week goes by, a month goes by … nada, zilch, zippo. All that momentum they began to build is wasted. And they\u2019ll have to start all over again from ground zero. Sounds alittle bit like going on a diet … and then losing interest when the pounds don\u2019t melt away doesn\u2019t it?<\/p>\n SOLUTION?<\/strong> Furthermore, it\u2019s important to note that each specific social media site has a \u201cnative\u201d means to interact in that arena\u2014learn about the importance of \u201cnative\u201d by visiting my blogpost at: You must remember there\u2019s also both an optimal time and frequency to post. Plus, there are a lot of other factors you should understand before you even craft your \u201cbrand narrative\u201d … such as: Facebook or Google+: Content should be relevant, meaningful\u2014plus any educational content must engage your audience. You gotta meet them where they are. This is where you might need expert execution from a marketing professional. Or, try doing-it-yourself.<\/p>\n Twitter: LinkedIn: And that\u2019s just the tip of the iceberg … These tips will help you the next time you post … Your customer doesn\u2019t need to understand your product, they just need to know you understand them.<\/p>\n It\u2019s really simple\u2014people don\u2019t care what you know, until they know that you care.<\/p>\n Be on the lookout for the other eight tips in the coming days!<\/p>\n","protected":false},"excerpt":{"rendered":" Here is the second of 10 toxic, but curable mistakes that businesses make with their social media … and I\u2019ll provide solutions to modify your process so you can get on track instantly. 2. INCONSISTENT POSTING Many companies start off like a rocket. They excitedly put out two to three posts a day on their […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/3098"}],"collection":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/comments?post=3098"}],"version-history":[{"count":4,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/3098\/revisions"}],"predecessor-version":[{"id":3140,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/3098\/revisions\/3140"}],"wp:attachment":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/media?parent=3098"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/categories?post=3098"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/tags?post=3098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nMany companies start off like a rocket. They excitedly put out two to three posts a day on their social media sites and all of a sudden … 7-14 days later, it grinds to a halt!<\/p>\n
\nPersistence, tenacity & determination. No sane individual goes on a first date and proposes marriage, do they? So why would someone who just \u201cmet\u201d you, instantly \u201cbuy\u201d your message?<\/p>\n
\nbit.ly\/2ciQdD8<\/p>\n
\nWho is your target audience?
\nWhat time of day is your target market most likely to be online?
\nHow much valuable content do you have available to post?<\/p>\n
\nSome experts say two-to-five times a day has proven to work well, as long as you are NOT just posting pet photos and asking people to name the newest member(s) of your family. Or worse, how great you are. Self-serving propaganda just doesn\u2019t cut it. We have all fallen victim to that blah, blah, blah! Heck, we all have seen so much of that type of nonsense that it just pollutes & dilutes\u2014it ultimately drives viewers away.<\/p>\n
\nFor your business: I recommend your company post 20-30 tweets on twitter throughout the day and you will see a continuous growth in \u201cfollowers\u201d because the content your \u201cdripping\u201d will soon reach mass market. Personally our business is in contact with many companies across the U.S.A. because we have cultivated relationships over time. Our brand narrative has resonated with other businesses in Milwaukee, Indiana & San Diego\u2014just to name a few. Those relationships built with \u201clike-minded people\u201d led to conversing on the phone … and then actually doing business with them. In essence, we took our \u201cfollowers\u201d on a journey where they got to know, like & trust us.<\/p>\n
\nTo stay in front of your audience and prove that you are a \u201cthought leader\u201d in your industry, LinkedIn is a wonderful platform and our experience shows that one post per day is more than sufficient for this arena.<\/p>\n
\nyou also may want to \u201cfish\u201d in Tumblr, Pinterest, Youtube and a host of other outlets to connect with potential viewers & buyers. That\u2019s a heck of an audience to have access to. Successful implementation will really grow your business.<\/p>\n
\nWe\u2019re JC Marketing Communications 860.621.8866
\nwww.jcmcom.com
\nand we\u2019d like you to ALWAYS REMEMBER:<\/p>\n