Social media marketing is constantly evolving and it\u2019s evident that many businesses or marketers just aren\u2019t keeping pace by using each of the mediums correctly. In this article, you\u2019ll learn some of the biggest mistakes you\u2019re making in social media marketing and understand how you can fix them.<\/p>\n
Which room in the house are you in?<\/strong><\/p>\n Most business people ignore the context of each social media platform. Content may be king, but context of that content is even more important. I recommend you study & learn exactly what type of content is \u201cnative\u201d to each platform or what I call a \u201croom\u201d in the house.<\/p>\n Let\u2019s look at it this way: do you have a sink in the middle of your bedroom?<\/em> Chances are your answer is a \u201cbig bag of nope!\u201d <\/em><\/p>\n The same logic goes for social media\u2014the various platforms should be viewed as individual \u201crooms\u201d in your house. Each serves a different purpose and how you negotiate or interact in each room is different. So to elevate your social media marketing, think about how your content will perform in each of the \u201crooms\u201d you\u2019ll put it in and<\/strong><\/em> make sure you\u2019re always sharing valuable, native content that\u2019s congruent to the visitors of that \u201croom.\u201d<\/p>\n Millions of business owners and amateur marketers see social networks or social media as places to distribute content and bring you somewhere else<\/em> … rather than viewing each social media realm as separate places or \u201crooms\u201d to natively tell their stories. To reiterate, we\u2019ll refer to individual social media sites as platforms or \u201crooms.\u201d They\u2019re not looking for relationships, they just throw stuff out there to see what sticks!<\/em><\/p>\n Great social media marketing starts with listening and understanding how to relate to your audience<\/strong><\/p>\n YES! Even the haters. You just have to understand that people just want to be heard\u2014even if it is negative. They also want to see that there\u2019s some effort being invested towards them from your end. How do you prove it to them? My mantra is: \u201cCare about your people with your social media marketing and they’ll care about you.\u201d<\/em><\/p>\n I hope by now it\u2019s obvious to you that JC Marketing Communications creates \u201cmeaningful\u201d relationships with all our customers or followers. Those customers or followers who are looking for something less … we sorta find a nice way to part ways with them. But I digress …<\/p>\n So you want to learn what \u201cthe best practices in social media\u201d is all about?<\/strong><\/p>\n To fully understand, let\u2019s look at the psychology of why somebody may be on a specific social site.<\/p>\n Room #1 (Pinterest) The data has shown that if someone \u201cPINs\u201d something, it\u2019s one of two scenarios: 1) it\u2019s highly likely and significant enough that Sally has \u201cpinned\u201d it because she is ready to buy. Otherwise, why would she \u201cpin\u201d it? 2) Conversely, Sally might \u201cpin\u201d something because her intent or immediate aspiration is \u201cto make that purchase someday soon.\u201d What have you learned from this? You now know that beautiful images and infographics do well on Pinterest.<\/em><\/p>\n You must understand that this social media destination has to be treated differently from …<\/strong><\/p>\n Room #2 (facebook) Look at it this in simpler terms …<\/strong> That\u2019s the blueprint\u2014if you want to follow it, you WILL achieve the results you want to achieve.<\/strong><\/p>\n However, if you want to throw your hands up and say \u201cit\u2019s too difficult,\u201d then you have two choices … So there you have it.<\/p>\n REMEMBER:<\/strong> Social media marketing is constantly evolving and it\u2019s evident that many businesses or marketers just aren\u2019t keeping pace by using each of the mediums correctly. In this article, you\u2019ll learn some of the biggest mistakes you\u2019re making in social media marketing and understand how you can fix them. Which room in the house are you […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/3085"}],"collection":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/comments?post=3085"}],"version-history":[{"count":7,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/3085\/revisions"}],"predecessor-version":[{"id":3092,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/3085\/revisions\/3092"}],"wp:attachment":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/media?parent=3085"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/categories?post=3085"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/tags?post=3085"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nFemale subject \u201cA\u201d\u2014let\u2019s call her Sally and the time is 8 p.m. EST
\nWhy is Sally on Pinterest at 8 p.m. at night? Why is Sally on Pinterest at all? The data shows analytically and anecdotally \u201cit\u2019s because \u201cshe has the intent to buy something\u201d …<\/p>\n
\nFemale subject \u201cB\u201d\u2014let\u2019s call her Hannah and it\u2019s also 8 p.m. EST
\nWhy Hannah is \u201cgoing through her facebook at 8 p.m. on her smartphone.\u201d Obviously, Hannah\u2019s clearly doing that to keep in touch with her friends and her world. In essence, this is all about \u201ccontext\u201d and should be treated as such. She\u2019s there for that specific reason. What have you learned from this? You now know that Hannah is NOT there to buy anything.<\/em><\/p>\n
\nHave you ever noticed the way you and a friend might interact when you meet at a mall on a Friday night is different from each of you meeting at a conference in a hotel on a Saturday morning? Each of us acts differently depending on the context of the situation we are in. The same goes for social media. The wittiness that does well on twitter … is different from the picture that is posted on instagram.. or the silly animated GIF on Tumblr. In closing, you must respect the context of the \u201croom\u201d or platform in which you are storytelling.<\/p>\n
\n1) Hire a professional with a sophisticated, and proven track record of success in social media marketing … or …
\n2) The alternative is to \u201cnot do anything\u201d and \u201clive\u201d with the consequences of \u201cdoing nothing.\u201d<\/p>\n
\nYour customer doesn\u2019t need to understand your product, they just need to know you understand them. After all, people don\u2019t care what you know, until they know that you care.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"