{"id":3077,"date":"2016-09-06T15:41:45","date_gmt":"2016-09-06T19:41:45","guid":{"rendered":"http:\/\/www.jcmcom.com\/jcmblog\/?p=3077"},"modified":"2016-09-02T15:42:50","modified_gmt":"2016-09-02T19:42:50","slug":"research-reveals-why-your-potential-customers-wont-buy-from-you","status":"publish","type":"post","link":"http:\/\/www.jcmcom.com\/jcmblog\/2016\/09\/06\/research-reveals-why-your-potential-customers-wont-buy-from-you\/","title":{"rendered":"RESEARCH REVEALS \u201cWhy your potential customers won\u2019t buy from you!\u201d"},"content":{"rendered":"<p><strong>The number one reason customers aren\u2019t buying from you is<\/strong><br \/>\n&#8230; not because of your price<br \/>\n&#8230; not because of your product<br \/>\n&#8230; not because of your competition<br \/>\n&#8230; or not even because of a lack of need!<\/p>\n<p>According to researchers at Primary Intelligence &#8230; they have learned it\u2019s because <em><strong>\u201cyour prospect\/buyer prefers the status quo.\u201d<\/strong><\/em><\/p>\n<p>They simply don\u2019t want to make a change\u2014in the buyer\u2019s eyes it\u2019s too much effort to change.<\/p>\n<p><strong>Studies showed\u2014<\/strong><br \/>\nmany of your potential buyers think \u201cto switch is too complicated.\u201d It now makes perfect sense as to why over 90% of people don\u2019t like their doctor, yet they don\u2019t switch doctors.<br \/>\nImagine that?<\/p>\n<p>Your consumers believe that if your product is going to take a lot of time and effort &#8230; or even have to do with some sort of \u201cpain,\u201d<br \/>\nthey\u2019d rather stick to the \u201cstatus quo.\u201d<\/p>\n<p><strong>Here\u2019s three things that you can do so that <\/strong><br \/>\n<strong>\u201cstatus quo\u201d is NOT your customer\u2019s objection.<\/strong><br \/>\n1) Do a thorough discovery to find out what is important to your customer. Drill down deep to understand, then anticipate their needs and\/or objections.<br \/>\n2) Focus only on the features &amp; benefits that are important to your customer. Be \u201cemotionally correct\u201d versus \u201cfactually correct.\u201d<br \/>\n3) Do a statement of content\u2014tell the customer what they can expect from your product or service.<\/p>\n<p><strong>REMEMBER:<\/strong><br \/>\nYour customer doesn\u2019t need to understand your product, they just need to know you understand them. After all, people don\u2019t care what you know, until they know that you care.<\/p>\n<p>We\u2019re JC Marketing Communications\u2014<br \/>\nwishing you a very blessed week!<br \/>\n860.621.8866<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The number one reason customers aren\u2019t buying from you is &#8230; not because of your price &#8230; not because of your product &#8230; not because of your competition &#8230; or not even because of a lack of need! According to researchers at Primary Intelligence &#8230; they have learned it\u2019s because \u201cyour prospect\/buyer prefers the status [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/3077"}],"collection":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/comments?post=3077"}],"version-history":[{"count":2,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/3077\/revisions"}],"predecessor-version":[{"id":3079,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/3077\/revisions\/3079"}],"wp:attachment":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/media?parent=3077"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/categories?post=3077"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/tags?post=3077"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}