{"id":2810,"date":"2015-08-27T06:26:42","date_gmt":"2015-08-27T10:26:42","guid":{"rendered":"http:\/\/www.jcmcom.com\/jcmblog\/?p=2810"},"modified":"2015-08-27T15:36:37","modified_gmt":"2015-08-27T19:36:37","slug":"create-a-compelling-value-proposition-to-get-buyers-attention","status":"publish","type":"post","link":"http:\/\/www.jcmcom.com\/jcmblog\/2015\/08\/27\/create-a-compelling-value-proposition-to-get-buyers-attention\/","title":{"rendered":"Creating a compelling value proposition will get your buyers attention"},"content":{"rendered":"<p><span style=\"color: #3366ff;\"><strong><a href=\"http:\/\/www.jcmcom.com\/jcmblog\/wp-content\/uploads\/2015\/08\/JC-Marketing190.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-2814\" src=\"http:\/\/www.jcmcom.com\/jcmblog\/wp-content\/uploads\/2015\/08\/JC-Marketing190-300x294.jpg\" alt=\"JC Marketing190\" width=\"300\" height=\"294\" srcset=\"http:\/\/www.jcmcom.com\/jcmblog\/wp-content\/uploads\/2015\/08\/JC-Marketing190-300x294.jpg 300w, http:\/\/www.jcmcom.com\/jcmblog\/wp-content\/uploads\/2015\/08\/JC-Marketing190-1024x1003.jpg 1024w, http:\/\/www.jcmcom.com\/jcmblog\/wp-content\/uploads\/2015\/08\/JC-Marketing190.jpg 1350w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>Create a compelling value proposition will get your buyers (peoples) attention.<\/strong><\/span><br \/>\n<span style=\"color: #000000;\"><strong>It answers the question &#8230; <em>\u201cWhat value will I realize if I do business with you?\u201d<\/em><\/strong><\/span><\/p>\n<p>YOU want to make it absolutely clear to your buyer <em>how they will benefit from your products or services<\/em>. Particularly if you want to be a part of their conversation and be on their \u201cA\u201d list of potential vendors. If you want that, then deliver a compelling value proposition.<\/p>\n<p><span style=\"color: #3366ff;\"><strong>There are 4 essential elements to creating an effective value proposition:<\/strong><\/span><\/p>\n<p><span style=\"color: #ff0000;\"><strong>1)<\/strong><\/span> Clearly &amp; concisely state whether you will help your potential prospect either increase &#8230; or decrease one of their company drivers.<br \/>\nFor example: increase revenues, increase production, increase turnaround times, increase customer traffic, increase sales or decrease time to market, expenses, etc &#8230;<\/p>\n<p><span style=\"color: #ff0000;\"><strong>2)<\/strong><\/span> State the specific driver to focus on<br \/>\ni.e. increase revenue or decrease costs, expenses, time to market, etc.<\/p>\n<p><span style=\"color: #ff0000;\"><strong>3)<\/strong><\/span> State the amount that they can expect\u2014<em>in other words<\/em>\u2014by how much (percentage)?<\/p>\n<p><span style=\"color: #ff0000;\"><strong>4)<\/strong><\/span> Give them an exact timeframe that you\u2019ll accomplish the assignment &#8230; 30 days &#8230; 60 days &#8230; 6 months?<\/p>\n<p><em>For example:<\/em><br \/>\n<em>\u201cI help my clients <span style=\"color: #339966;\"><strong>increase<\/strong><\/span> the number of <span style=\"color: #339966;\"><strong>pre-qualified opportunities<\/strong><\/span> in their pipeline <span style=\"color: #339966;\"><strong>by 33%<\/strong><\/span> in a <span style=\"color: #339966;\"><strong>3 month period<\/strong><\/span>.\u201d<\/em><\/p>\n<p><span style=\"color: #3366ff;\"><strong>Valuable information?<\/strong> <\/span><\/p>\n<p><em>Of course this is. And yet, maybe you\u2019d rather not go it alone. After all, execution of a marketing plan is 99% of the equation.<\/em><\/p>\n<p><em>Do YOU desire expert HELP elevating your organization to the next level?<\/em><\/p>\n<p>We will propel your business forward\u2014<span style=\"color: #339966;\"><em><strong>you can be FREE to do the things you\u2019ve always wanted to do.<\/strong><\/em><\/span><\/p>\n<p>Call <span style=\"color: #3366ff;\">JC Marketing Communications<\/span> \u2022 360 degree marketing<br \/>\n<em>Insanely great marketing that\u2019s measurable &amp; trackable\u2014<\/em><span style=\"color: #3366ff;\"><strong>RESULTS are EVERYTHING!<\/strong><\/span><br \/>\n<strong>860.621.8866<\/strong><br \/>\n<a href=\"http:\/\/www.jcmcom.com\/\" target=\"_blank\" rel=\"nofollow\">www.jcmcom.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Create a compelling value proposition will get your buyers (peoples) attention. It answers the question &#8230; \u201cWhat value will I realize if I do business with you?\u201d YOU want to make it absolutely clear to your buyer how they will benefit from your products or services. Particularly if you want to be a part of [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[4],"tags":[],"_links":{"self":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/2810"}],"collection":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/comments?post=2810"}],"version-history":[{"count":13,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/2810\/revisions"}],"predecessor-version":[{"id":2994,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/2810\/revisions\/2994"}],"wp:attachment":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/media?parent=2810"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/categories?post=2810"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/tags?post=2810"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}