{"id":2805,"date":"2015-08-26T11:20:30","date_gmt":"2015-08-26T15:20:30","guid":{"rendered":"http:\/\/www.jcmcom.com\/jcmblog\/?p=2805"},"modified":"2015-08-26T14:18:31","modified_gmt":"2015-08-26T18:18:31","slug":"how-to-gain-a-meaningful-competitive-advantage-stand-out-from-your-competition","status":"publish","type":"post","link":"http:\/\/www.jcmcom.com\/jcmblog\/2015\/08\/26\/how-to-gain-a-meaningful-competitive-advantage-stand-out-from-your-competition\/","title":{"rendered":"How to gain a meaningful competitive advantage & stand out from your competition"},"content":{"rendered":"

\"JC<\/a>Forget what you think you know.<\/strong><\/em><\/span>
\nToo many people grew up in an era of \u201cimage\u201d marketing where just making a claim was good enough to get your product or service purchased. Back then, millions of dollars was poured into advertising in order for a product or service to hopefully achieve \u201ctop-of-mind branding.\u201d<\/p>\n

\n

I don\u2019t know about you, but few companies have millions of dollars to waste on this \u201ccross your fingers … hope to God it works\u201d<\/em> method of \u201cimage\u201d marketing.<\/p>\n

How do you create value … and a robust pipeline of opportunity?<\/strong><\/span>
\n Here are the A, B, C\u2019s<\/strong><\/span><\/p>\n

A)<\/strong><\/span>
\nStudy your markets to gain clarity around the issues your ideal prospects face. Now when you understand where these opportunities lie, you can immediately create great questions and engage your prospects in an intelligent conversation.
\nNo doubt! You WILL stand out.<\/p>\n

B)<\/strong><\/span>
\nIn EVERY consumer touchpoint you make\u2014email, voicemail, marketing materials (website \/ brochure, etc.) … essentially make the communication you have with your buyer\u2014ALWAYS make it relevant to what that person needs and desires. Otherwise credibility & interest in what you are selling dissipates.<\/p>\n

C)<\/strong><\/span>
\nYou gotta be able to explain how you can help your prospect.
\nThey want proof, not \u201cclaims\u201d of what can you do for them.
\nTheories & concepts aren\u2019t going to cut it\u2014you gotta be able to show working proof of your concept & legitimate results, or you don\u2019t establish credibility.<\/p>\n

Prove to your prospect exactly how will you link what you can do for them to their high value business drivers!<\/p>\n

Valuable information?<\/strong> <\/span><\/p>\n

Of course this is. And yet, maybe you\u2019d rather not go it alone. After all, execution of a marketing plan is 99% of the equation.<\/em><\/p>\n

And JC Marketing has no equal when it comes to making your plan a reality.<\/p>\n

Do YOU desire expert HELP elevating your business to the next level?<\/em>
\nWe will propel your business forward\u2014you can be FREE to do the things you\u2019ve always wanted to do.<\/strong><\/em><\/span><\/p>\n

Call JC Marketing Communications<\/span> \u2022 360 degree marketing
\nInsanely great marketing that\u2019s measurable & trackable\u2014<\/em>RESULTS are EVERYTHING!<\/strong><\/span>
\n860.621.8866<\/strong>
\nwww.jcmcom.com<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Forget what you think you know. Too many people grew up in an era of \u201cimage\u201d marketing where just making a claim was good enough to get your product or service purchased. Back then, millions of dollars was poured into advertising in order for a product or service to hopefully achieve \u201ctop-of-mind branding.\u201d I don\u2019t […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/2805"}],"collection":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/comments?post=2805"}],"version-history":[{"count":5,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/2805\/revisions"}],"predecessor-version":[{"id":2826,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/2805\/revisions\/2826"}],"wp:attachment":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/media?parent=2805"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/categories?post=2805"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/tags?post=2805"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}