{"id":278,"date":"2013-03-12T09:34:22","date_gmt":"2013-03-12T13:34:22","guid":{"rendered":"http:\/\/www.jcmcom.com\/jcmblog\/?p=278"},"modified":"2013-03-12T09:44:14","modified_gmt":"2013-03-12T13:44:14","slug":"managing-marketing-content-across-the-customer-lifecycle","status":"publish","type":"post","link":"http:\/\/www.jcmcom.com\/jcmblog\/2013\/03\/12\/managing-marketing-content-across-the-customer-lifecycle\/","title":{"rendered":"Managing Marketing Content Across the Customer Lifecycle"},"content":{"rendered":"<p>Mapping a customer&#8217;s buying journey and lifecycle can be critical tasks to improve strategic marketing. Marketers too often get caught up in generating content, and don&#8217;t pay enough attention to how and when that content is presented to the customer. Most often, it is just too little and too late.<\/p>\n<p>Read the full article here:<br \/>\n<a href=\"http:\/\/www.marketingprofs.com\/articles\/2013\/10245\/managing-marketing-content-across-the-customer-lifecycle\" target=\"_blank\">Managing Marketing Content Across the Customer Lifecycle<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mapping a customer&#8217;s buying journey and lifecycle can be critical tasks to improve strategic marketing. Marketers too often get caught up in generating content, and don&#8217;t pay enough attention to how and when that content is presented to the customer. Most often, it is just too little and too late. Read the full article here: [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[4],"tags":[],"_links":{"self":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/278"}],"collection":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/comments?post=278"}],"version-history":[{"count":1,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/278\/revisions"}],"predecessor-version":[{"id":281,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/278\/revisions\/281"}],"wp:attachment":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/media?parent=278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/categories?post=278"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/tags?post=278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}