{"id":2775,"date":"2014-03-27T16:19:29","date_gmt":"2014-03-27T20:19:29","guid":{"rendered":"http:\/\/www.jcmcom.com\/jcmblog\/?p=2775"},"modified":"2014-03-27T16:22:34","modified_gmt":"2014-03-27T20:22:34","slug":"the-essentials-behind-using-video-in-your-online-marketing","status":"publish","type":"post","link":"http:\/\/www.jcmcom.com\/jcmblog\/2014\/03\/27\/the-essentials-behind-using-video-in-your-online-marketing\/","title":{"rendered":"The essentials behind using video in your online marketing"},"content":{"rendered":"<p>Consumers increasingly make purchasing decisions based on on-line videos.  Businesses can benefit from this trend by using sound strategy in developing their video campaigns.  The campaign must consider the context where the video will be viewed.  On-line video should be used to entertain and inform consumers, to reinforce and enliven your brand.<\/p>\n<p>Read the full article here:<br \/> <a href=\"http:\/\/www.dynamicbusiness.com.au\/technology\/what-you-need-to-know-about-using-video-in-your-online-marketing-24032014.html\" target=\"_blank\">The essentials behind using video in your online marketing &#8211; Dynamic Business<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Consumers increasingly make purchasing decisions based on on-line videos. Businesses can benefit from this trend by using sound strategy in developing their video campaigns. The campaign must consider the context where the video will be viewed. On-line video should be used to entertain and inform consumers, to reinforce and enliven your brand. Read the full [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/2775"}],"collection":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/comments?post=2775"}],"version-history":[{"count":1,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/2775\/revisions"}],"predecessor-version":[{"id":2776,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/2775\/revisions\/2776"}],"wp:attachment":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/media?parent=2775"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/categories?post=2775"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/tags?post=2775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}