{"id":2614,"date":"2014-01-10T14:48:11","date_gmt":"2014-01-10T19:48:11","guid":{"rendered":"http:\/\/www.jcmcom.com\/jcmblog\/?p=2614"},"modified":"2014-01-10T14:55:32","modified_gmt":"2014-01-10T19:55:32","slug":"news-or-ad-online-advertisers-hope-youll-click-to-find-out","status":"publish","type":"post","link":"http:\/\/www.jcmcom.com\/jcmblog\/2014\/01\/10\/news-or-ad-online-advertisers-hope-youll-click-to-find-out\/","title":{"rendered":"News Or Ad? Online Advertisers Hope You\u2019ll Click To Find Out"},"content":{"rendered":"<p>The digital format of The New York Times has implemented a change that allows advertisers to create and post advertisements that look like actual news articles, so that potential customers will click on it. Other websites though, such as BuzzFeed, take a different approach to online advertising. Unlike disguising ads, BuzzFeed embraces them, saying they create a more entertaining environment.<\/p>\n<p>Read the full article here:<br \/> <a href=\"http:\/\/www.npr.org\/2014\/01\/08\/260782670\/news-or-ad-online-advertisers-hope-youll-click-to-find-out\" target=\"_blank\">News Or Ad? Online Advertisers Hope You&#8217;ll Click To Find Out &#8211; NPR<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The digital format of The New York Times has implemented a change that allows advertisers to create and post advertisements that look like actual news articles, so that potential customers will click on it. Other websites though, such as BuzzFeed, take a different approach to online advertising. Unlike disguising ads, BuzzFeed embraces them, saying they [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[5],"tags":[],"_links":{"self":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/2614"}],"collection":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/comments?post=2614"}],"version-history":[{"count":1,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/2614\/revisions"}],"predecessor-version":[{"id":2615,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/2614\/revisions\/2615"}],"wp:attachment":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/media?parent=2614"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/categories?post=2614"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/tags?post=2614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}