{"id":2579,"date":"2014-01-09T16:14:45","date_gmt":"2014-01-09T21:14:45","guid":{"rendered":"http:\/\/www.jcmcom.com\/jcmblog\/?p=2579"},"modified":"2014-01-09T16:14:59","modified_gmt":"2014-01-09T21:14:59","slug":"5-lessons-in-retail-success-from-the-shopper-marketing-community","status":"publish","type":"post","link":"http:\/\/www.jcmcom.com\/jcmblog\/2014\/01\/09\/5-lessons-in-retail-success-from-the-shopper-marketing-community\/","title":{"rendered":"5 lessons in retail success from the shopper marketing community"},"content":{"rendered":"<p>A multichannel approach is necessary for brands and retailers to succeed; they must adapt and change to survive. It is important to show value in the right way, as consumers are often not &ldquo;brand loyal.&rdquo; Price and value, however, do not mean the same thing. A marketer in today&rsquo;s times must be more commercial and entrepreneurial than ever before, and they are being held accountable at a higher rate than their predecessors.<\/p>\n<p>Read the full article here:<br \/> <a href=\"http:\/\/www.theguardian.com\/media-network\/marketing-agencies-association-partner-zone\/5-lessons-retail-shopper-marketing-success\" target=\"_blank\">5 lessons in retail success from the shopper marketing community &#8211; The Guardian<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A multichannel approach is necessary for brands and retailers to succeed; they must adapt and change to survive. It is important to show value in the right way, as consumers are often not &ldquo;brand loyal.&rdquo; Price and value, however, do not mean the same thing. A marketer in today&rsquo;s times must be more commercial and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[4],"tags":[],"_links":{"self":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/2579"}],"collection":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/comments?post=2579"}],"version-history":[{"count":1,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/2579\/revisions"}],"predecessor-version":[{"id":2580,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/2579\/revisions\/2580"}],"wp:attachment":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/media?parent=2579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/categories?post=2579"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/tags?post=2579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}