{"id":2565,"date":"2014-01-09T14:32:25","date_gmt":"2014-01-09T19:32:25","guid":{"rendered":"http:\/\/www.jcmcom.com\/jcmblog\/?p=2565"},"modified":"2014-01-09T14:33:02","modified_gmt":"2014-01-09T19:33:02","slug":"marketing-lessons-from-the-netflixs-micro-genre-generator","status":"publish","type":"post","link":"http:\/\/www.jcmcom.com\/jcmblog\/2014\/01\/09\/marketing-lessons-from-the-netflixs-micro-genre-generator\/","title":{"rendered":"Marketing Lessons from the Netflix\u2019s Micro-Genre Generator"},"content":{"rendered":"<p>Micro-Genre marketing is the concept of grouping like product together so that less common ones will be viewed along side the ones that are more likely to be seen on a daily basis. Netflix uses this to show movies that are not commonly watched to a larger populace than would normally see them in their every day searches. This has also been proven successful in other areas of marketing as well.<\/p>\n<p>Read the full article here:<br \/> <a href=\"http:\/\/www.marketingpilgrim.com\/2014\/01\/marketing-lessons-from-the-netflixs-micro-genre-generator.html\" target=\"_blank\">Marketing Lessons from the Netflix&#8217;s Micro-Genre Generator &#8211; Marketing Pilgrim<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Micro-Genre marketing is the concept of grouping like product together so that less common ones will be viewed along side the ones that are more likely to be seen on a daily basis. Netflix uses this to show movies that are not commonly watched to a larger populace than would normally see them in their [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/2565"}],"collection":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/comments?post=2565"}],"version-history":[{"count":1,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/2565\/revisions"}],"predecessor-version":[{"id":2566,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/2565\/revisions\/2566"}],"wp:attachment":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/media?parent=2565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/categories?post=2565"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/tags?post=2565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}