{"id":2563,"date":"2014-01-09T14:31:29","date_gmt":"2014-01-09T19:31:29","guid":{"rendered":"http:\/\/www.jcmcom.com\/jcmblog\/?p=2563"},"modified":"2014-01-09T14:33:24","modified_gmt":"2014-01-09T19:33:24","slug":"movies-toys-and-marketing","status":"publish","type":"post","link":"http:\/\/www.jcmcom.com\/jcmblog\/2014\/01\/09\/movies-toys-and-marketing\/","title":{"rendered":"Movies, toys and marketing"},"content":{"rendered":"<p>This offering suggests a difference in the appropriate age groups for viewing a movie and for buying the toys related to the movies. It discusses that for some, PG-13 movies and the toys target a younger age group like 6 year olds for whom the movie is actually inappropriate.One suggestion is to make versions of the movie targeting both age groups. I would think this infeasible. Or targeting the movie for the toy appropriate G age group, making up for lost ticket sales with increased toy sales. Again probably infeasible at least for the movie industry side of the relationship.<\/p>\n<p>Read the full article here:<br \/> <a href=\"http:\/\/www.fredericknewspost.com\/arts_and_entertainment\/arts_and_entertainment_topics\/movies\/movies-toys-and-marketing\/article_11f96929-fcd4-5c4a-b831-cae620a27a18.html\" target=\"_blank\">Movies, toys and marketing &#8211; Frederick News Post (subscription)<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This offering suggests a difference in the appropriate age groups for viewing a movie and for buying the toys related to the movies. It discusses that for some, PG-13 movies and the toys target a younger age group like 6 year olds for whom the movie is actually inappropriate.One suggestion is to make versions of [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7],"tags":[],"_links":{"self":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/2563"}],"collection":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/comments?post=2563"}],"version-history":[{"count":1,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/2563\/revisions"}],"predecessor-version":[{"id":2564,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/2563\/revisions\/2564"}],"wp:attachment":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/media?parent=2563"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/categories?post=2563"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/tags?post=2563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}